When you come to Art-Fx to buy a new sign, get your new truck lettered, order business cards or t-shirts, you have options about how your new graphics will be designed. Art-Fx offers three different levels of design complexity here as a reference to help you decide what will be necessary for your project.
The first level of design, SIMPLE, is great for temporary signs/banners that do not require a logo or identifying mark or theme. An example of how this type of design would be used is ordering a temporary yard sign to advertise a sale or special event, or informational signage. Little time goes into a simple design, yet the design can still be highly effective for communicating a quick message. Average design time required – 5-15 minutes.
The second level of design is MODERATE. Any graphic or sign that will bear a logo, identifying mark, multiple colors/effects, etc. may fall into this category. An example of how this type of design would be used is ordering a set of magnetic signs with your business name with 2nd color outline or drop shadow, clipart image, and phone number. This level of design is great for a high-impact sign with your own unique style. Average design time required – 15-60 minutes.
The third level of design is COMPLEX. While “complex” may sound like a complicated design with lots of detail, this is not always the case. This type of design could be any layout that requires extensive type-setting, detailed scanning/tracing work, color-matching, reproduction graphic design, medium to high level of detail and/or colors, integration of photos/customer provided logos, detailed drawing/graphic manipulation or custom designed logo. Examples would be designing a partial-wrap for a medium sized pickup truck with logo and text. Average design time required – 60+ minutes.
Sign Layout vs. Logo Design (what’s the difference?)
Sign Layout – Designed for one purpose/application, not versatile
Logo Design – Custom designed identifying mark/insignia which is designed to be adaptable to many applications/media. A CD is included containing many file-types and configurations that may be used on letterhead, business cards, website, advertisements and phonebook listings. Art-Fx releases full ownership of artwork and customer may use logo for anything they wish.
Every graphic design has an intended purpose. When we at Art-Fx design a SIGN for you, use on a sign is the intended purpose of the graphic. No other future applications are taken into consideration when designing a SIGN. We create this artwork in SIGN-MAKING software, and save to a file which is only usable by this software. After selling a customer a sign, customers will often call back and request that we send them a copy, or make a disc containing the artwork that we created. While we can certainly accommodate our customer’s wishes to use this artwork in other media, additional charges will apply. We will convert the image to a usable format for you (bitmap files ONLY) and copy to a CD or e-mail the artwork. The cost for this service is $25. You may also choose to have a sign layout provided in multiple formats just as a logo design. Cost for this service varies by the artwork.
